Emilio Teresa, former International Produce boss, stars as a humble grower-supplier in Asda’s Xmas advert.
If the organic fresh produce business is all about adding value and attracting a premium, these kinds of discount promotion could cause some concern within the trade.
Norwegian retailer Bama’s Bendit promotion continues to encourage kids to eat fresh fruit and vegetables, with a little help from international footballers John Arne Riise, Morten Gamst Pedersen and Erik Huseklepp.
Sector under intense pressure following sustained period of price competition and extended promotions among retailers.
Tesco’s chief executive Sir Terry Leahy tells the BBC he expects the majority of Tesco’s growth over the next few years to be in countries outside the UK.