Posts tagged marketing
Box clever: Italian company GF Group has unveiled innovative cartons which allow easy presentation of its newly rebranded F.lli Orsero pineapples and bananas at the point of sale.
Apple brand KIKU has launched a video competition following the success of its photo contest last season. The video above was submitted by 1993tc as one of the first entries.
D = 3 × (2 T 2) × M / (10 × T)
Phoney fruit: Total Produce has unveiled a new video designed to promote its consumer marketing website Topfruit.com.
Two strategies are open to B-brands suppliers. Either invest in quality and target the premium market, or specialise in private label.
Gorilla Boogers not to be sniffed at
Monkey Business: The prize for product launch of the year so far goes to Gorilla Boogers, a new branded range of raisin-based products due to launch in the UK in May 2011.
A truly (POM) wonderful idea…
What’s the best most effective way to boost awareness of POM Wonderful 100% Pomegranate Juice in the world’s major consumer markets? By sponsoring a film all about product placement, of course!
And that’s exactly what the brand has done, putting its name to POM Wonderful Presents: The Greatest Movie Ever Sold, which is maverick film-maker Morgan Spurlock’s follow-up to Super Size Me and Where in the World is Osama Bin Laden? The movie is a documentary about branding, advertising and product placement that is financed and made possible by the very brands, advertising and product placement of which it makes mention.
At this very moment in time, following the film’s premiere at the Sundance Film Festival on Saturday 22 January, a whole raft of print and audio-visual reports, interviews, reviews, previews, commentaries and blog posts (this one included) are being posted on the internet, published in newspapers and magazines, broadcast by radio and television media and forwarded, liked, bookmarked etc by people around the world.
It’s fair to say that it appears the majority of them mention POM Wonderful, while all of those who end up seeing the documentary will apparently be left in no doubt who the piece’s main sponsor is and what it sells.
Norwegian retailer Bama’s Bendit promotion continues to encourage kids to eat fresh fruit and vegetables, with a little help from international footballers John Arne Riise, Morten Gamst Pedersen and Erik Huseklepp.
As Europe prepares to market a 35,000-tonne crop of Kanzi apples, the brand’s 2010/11 marketing campaign kicked off last Friday with an eye-catching parade through Brussels.
Andalusian fresh produce organisation Hortyfruta has been ordered to change its Lola brand (left) after a complaint from Italian importer Dal Bello, which markets bananas under its own Lola trademark (right), was upheld.
