Posts tagged advertising
A truly (POM) wonderful idea…
What’s the best most effective way to boost awareness of POM Wonderful 100% Pomegranate Juice in the world’s major consumer markets? By sponsoring a film all about product placement, of course!
And that’s exactly what the brand has done, putting its name to POM Wonderful Presents: The Greatest Movie Ever Sold, which is maverick film-maker Morgan Spurlock’s follow-up to Super Size Me and Where in the World is Osama Bin Laden? The movie is a documentary about branding, advertising and product placement that is financed and made possible by the very brands, advertising and product placement of which it makes mention.
At this very moment in time, following the film’s premiere at the Sundance Film Festival on Saturday 22 January, a whole raft of print and audio-visual reports, interviews, reviews, previews, commentaries and blog posts (this one included) are being posted on the internet, published in newspapers and magazines, broadcast by radio and television media and forwarded, liked, bookmarked etc by people around the world.
It’s fair to say that it appears the majority of them mention POM Wonderful, while all of those who end up seeing the documentary will apparently be left in no doubt who the piece’s main sponsor is and what it sells.
Albert Bartlett’s amusing new television advert for its Rooster potato brand, featuring Marcia Cross. You’d never guess they were from Scotland, would you?
