Our October 2010 front cover confirms what many in the fresh produce industry feared: that the European banana trade, in so many ways a driver of the entire fruit business, is seeing its value and profitability diminished by price wars and an increase in supply of product on what remains a stagnant market.

Our October 2010 front cover confirms what many in the fresh produce industry feared: that the European banana trade, in so many ways a driver of the entire fruit business, is seeing its value and profitability diminished by price wars and an increase in supply of product on what remains a stagnant market.