Forget staples, it's all about
superfruits
16 January 2007 16:21 | Europe
Laura Gould
Is it a banana? Is it an apple? No, it’s a superfruit! Forget your staple greengrocer commodities; nowadays produce consumption is all about a new breed of superfruits, and if you’re not getting your regular intake of blueberries, cranberries or pomegranates, you’re just not cutting it with today’s die-hard foodies.
New Zealand horticultural development group HortResearch has coined the phrase ‘superfruits’ to refer to any novelty product, rich in anti-oxidants and health benefits, that is being heavily promoted at consumer level (see p123 for more information).
The latest suspects in this line-up of trendy fruits include blueberries, cranberries and pomegranates, with all three enjoying booming global sales as consumers jump on to the anti-oxidant bandwagon.
But here in the UK, we are being told that, great news as it is that these superfruits are so good for us, nothing beats the good old British cup of tea in terms of high anti-oxidant levels.
According to a series of posters splashed all over the London Underground for the past couple of months, just four cups a day of the ubiquitous British beverage are as good as a punnet of blueberries or pomegranates at combatting the evil toxins like booze and nicotine which roam around our bodies.
Which is just as well for the Eurofruit staff. Much as we all enjoy our fruit (honestly!), after a long hard day writing about you lot, nothing quite hits the spot like a good ol’ cuppa.
Is it a banana? Is it an apple? No, it’s a superfruit! Forget your staple greengrocer commodities; nowadays produce consumption is all about a new breed of superfruits, and if you’re not getting your regular intake of blueberries, cranberries or pomegranates, you’re just not cutting it with today’s die-hard foodies.
New Zealand horticultural development group HortResearch has coined the phrase ‘superfruits’ to refer to any novelty product, rich in anti-oxidants and health benefits, that is being heavily promoted at consumer level (see p123 for more information).
The latest suspects in this line-up of trendy fruits include blueberries, cranberries and pomegranates, with all three enjoying booming global sales as consumers jump on to the anti-oxidant bandwagon.
But here in the UK, we are being told that, great news as it is that these superfruits are so good for us, nothing beats the good old British cup of tea in terms of high anti-oxidant levels.
According to a series of posters splashed all over the London Underground for the past couple of months, just four cups a day of the ubiquitous British beverage are as good as a punnet of blueberries or pomegranates at combatting the evil toxins like booze and nicotine which roam around our bodies.
Which is just as well for the Eurofruit staff. Much as we all enjoy our fruit (honestly!), after a long hard day writing about you lot, nothing quite hits the spot like a good ol’ cuppa.
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